What would listeners think...
...of a short commercial (15 to 30 seconds) at the beginning or end of a podcast? Lots of podcasts have sponsors. Grape Radio has wine-related sponsors, which I would consider ideal. But I've been approached by an ad agency who likes the demographics of the listners with a proposal to run a short sponsorhip blurb at the beginning or end of episodes for the next couple of weeks. I've really wanted to avoid becoming "commercial," but the increasing popularity of the podcast makes me think about things like the need for more bandwidth or storage space, which would incur costs. Advertising would offset those costs and perhaps be a way to fund new features of some sort or another. Any thoughts? Would it be bothersome if the sponsorship was from an advertiser who has nothing to do with wine? If I could share the advertiser with you, I would, but let's just say it's a giant media company. I'm inclined to give it a try to see what happens. But I'd appreciate any thoughts anyone has. Of course, the cool thing about having an ad would be you could easily fast forward through it or skip it at the end. :-) But I'm probably not supposed to say things like that.
posted by William L. Wilson @ 2/23/2006 06:33:00 AM
3 comments
3 Comments:
As a consumer of many different podcasts, I am not opposed to some sponsership in the episodes. I think it is only fair to try to cover some of the expense and effort used in creating quality programs. However, I do usually pass over ads that appear at the beginning and end of files.
As an aside. I have often wondered why ads are not reiterated in the info text for the episodes in podcasts. It is easily seen but not at all intrusive and takes up almost no additional memory. Having their message repeated in text should also make advertising in podcasts more attractive to potential advertisers, and therefore, possibly more lucrative for podcasters.
As long as it helps you with the great information that you have been doing. I don't mind at all
You deserve the luxury of offsetting some of your costs with some brief, unobtrusive advertising. It won't run ME off! Congratulations!
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